Target Market began in earnest during the summer of 2003. After a series of line-up changes, the band regrouped, and came together to write and record the Concealer EP, which was released in late 2004 on St. Louis ’ Aim and Fire Records. In support of the album, the band toured for two weeks, playing to audiences across the Mid-West and South East. Along the way the band were able to play in support of such national touring acts such as Koufax, Maritime, Cinemechanica, Murder by Death, and Milemarker.