His reputation for crafting sticky hooks in any genre has made Eytan Oren a secret weapon in the entertainment industry. His compositions can be heard on everything from a pair of 2011 MasterCard spots to the jazzy soundtrack for the 2005 Chinese hit drama Beauty Remains to a trio of parody videos to virally promote the 2010 MTV Movie Awards. Of the latter, he says, “I wrote four songs in a day and a half for that.”