Has bemused cynicism and ennui ever been so fun? Archie Powell & the Exports have made a career of grafting prismatic power pop and sardonic, dark looks at the world outside into guileless songs with hooks galore. Archie Powell makes it look simple; he is incapable of writing an un-danceable tune, whether he turns a jaundiced eye on the culture of self-medication or whipping up a 3 minute heist story. Great Ideas in Action (out May 1, 2012) is the band’s third release of deceptively sophisticated songs.