In an attempt to separate themselves from a heaving number of indistinguishable rock bands, By Morning, Asheville, NC, has developed a persona that not only allows them to remain "rock", but also appeal to a wider variety of listeners. When watching a band set up, you make assumptions about their sound, attitude, and style. By Morning is much more than rock. Thick, clear guitar runs and hook harmonies are backed up by a rhythm section that does more than just act as a backbone - it sends the music over the edge of rock.