Standing alone, the name evokes a knee-jerk reaction of brutal imagery, shorthand for a popular automotive method used by organized crime families and youth gangs to dispatch their rivals. Get past that initial response however, and the term takes a different meaning, one that implies casualness toward life and the things it has to offer. Less bloody perhaps, but just as troubling. It was the latter implication that inspired Todd Price to shake off his past and come out rocking.