Junior Kelly (born Keith Morgan 23 September 1969 in Jamaica) is a reggae singer known for his strong commitment to the faith of the Rastafari movement and its Bobo Shanti mansion. This was a message of the hit song 'Rasta Should Be Deeper'. His 2001 song 'If Love So Nice' (...tell me why it hurts so bad) took a detour through Europe along its route to the top of the Jamaican charts, a position which it securely held for 15 weeks. Junior Kelly started to record in the mid 90s, and his first albums Rise and Juvenile was released in 2000.