An on-air personality at Toronto radio station Boom 97.3, who also has an illustrated product line called muffymade (greeting cards to chocolate) — is an entrepreneurial young woman, who doesn’t want to create anything run of the mill. A former finalist on both the pre-Idol TV show Popstars: The One, and Canadian Idol season 2, she wanted to stay in the pop world, but have a maturity in her sound, while still infusing the sense of fun that has made Katy Perry such a smash.