Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, and intelligent, this is electronic with an indie rock soul; taking the best of both worlds to form something new yet familiar. The Ann Arbor, MI based trio - Ben Mullins (electronics/guitar), Chad Pratt (Drums) and Drew Schmieding (bass/keys)- released their debut album, Specifics, on Ghostly International in 2002.
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Midwest Product has had 4 concerts.
Midwest Product is most often considered to be Indie, Electronic, Electronica, IDM, and Michigan Indie.
The last Midwest Product concert was on July 17, 2004 at Blind Pig in Ann Arbor, Michigan, United States. The bands that performed were: Midwest Product / Showdown at the Equator / The Singles.
