In late 2007, New Orleanian John Michael Rouchell decided it was time for a change in his life. He set out to write, record, and release one song a week for the entire year of 2008 under the name MyNameIsJohnMichael (MNIJM). What began as a solo project with Rouchell tackling every instrument and even engineering duties on occasion soon grew to the huge project with an ever-expanding following it is today.