SHI 360 is anything but your typical hip hop artist. Spreading unity and awareness through his music and tours worldwide, he has set himself apart as a compelling voice unafraid to challenge the mainstream media’s oftentimes distorted messages. Many of his songs emphasize a bold social and political message. Going by the credo “Don’t be afraid to think,” SHI 360 combines deft rhymes and fresh, genre-shifting beats. His diverse sounds stem from childhood exposure to diverse music genres by various artists.