The Cowards began way back in 2004 - the brainchild of then housemates Ben, Rich and Glen. Whilst slumming it in Dalston, watching boxing documentaries and playing Mario Kart 64, an idea came to the three of them that would change their course forever. First came the name. Then song titles. Some sporadic lyrics. Next - a well rehearsed hyperbolic spiel. A year later the logo and the band's colours were debuted at The Archers on Brick Lane and renewed belief spread.